Design Principles for better Display ads

Most users are interested in blocking display ads and just tuning them out. Hence, you have to be very careful and work harder to make sure that people do click when they see the ads. Great display ads become good due to the visuals. Design is very powerful and underestimating it would be a great mistake. Most companies say that design plays a good role in how they achieve success. The design could influence and create first impressions among the consumers and the way they perceive the brand. Any website visitor would first see the design and then go through the content. Design determines the overall beauty of the website.  

Not everyone or small business owner who wants to run display campaigns is an expert when it comes to designing. You always have the option to hire a company to work on your behalf. If you are looking to hire a web design company Sydney, you could opt for the services offered by Burn. The experts at Burn could help your brand establish an online presence by designing a user friendly and attractive website with relevant and appealing content.

However, if you are interested in display advertising services, check out the link provided: https://blurn.com/au/direct-display-advertising-services/

Read on and find out how you could level up the design by applying major principles of visual design to create well-performing display ads. 

  Structure: Structure could be the foundation of a good display ad. There are certain best practices used when you are mapping out your ad. People should be able to differentiate an ad from normal web page content and the ad should have clear borders and should not be confused with normal webpage content. Ad-sizing should be flexible as people may view your ad on different size screens. Every ad should contain four main components – logo or company name, value proposition, image or visual representation of your service and CTA button. 

The best way to arrange the elements is by optimising the landing page where CTA leads to an increase in leads. Thus, the value proposition and CTA should be the most visually distinct elements. You should place the logo on the sidelines at one of the edges of the ad. You have to make sure that the image doesn’t obscure any copy. It could be one way to arrange the key elements of display ads. The exact structure would depend on you as long as the CTA and value proposition are given priority. The elements could be rearranged in a comparable way to suit different ad sizes. 

 Colour: Colour is vital as it is used to grab people’s attention and evoke emotion. People associate the colour scheme with your brand. When you think of a particular brand, you would remember the colours on its logo. The psychology behind colour is fascinating and something you should pay attention to when designing ads. There is a lot to think about when it comes to picking a colour palette for the display ad. The colour palette should be minimal. You should pick two or three main colours to use in ads. If you use a lot of colours, the viewers would not be able to focus on what is important. A couple of contrasting colours make important parts stand out. You should choose your colours wisely. The choice is not arbitrary and you need to think about the impact colour would have on the audience. 

  Typography: It is another design element that draws the eye to the most critical information like speech bubbles in a comic book. The potential customer’s pain point is clear with the help of a bold copy. The key takeaway is to direct the viewer to the information you want to see through the scale and order of your typography. The typeface is also influential. There is a limitless number of fonts out there that you could use. That doesn’t mean that you should be using different fonts in the display ads. With colour, if you do this, the viewer won’t be able to focus. You might be thinking of how to begin choosing a font. A hierarchy is found using different, complementary typefaces. Use an unusual font for the vital information you want to convey. A more traditional font could be used to add information. You might wish to use a style or a bold typeface or both to make certain parts of the copy stand. 

Simplicity: The KISS principle which means Keep It Simple and Stupid. The phrase originates in product design but could be applied to design in any context. Display ads are compact. You cannot fit the entire brand story in a small ad. So you have to keep it simple. Get the message quickly and clearly. The three C’s for creating display ads are that they should be compelling, concise and clear. This is so that you do not overwhelm the viewer. The value proposition and CTA are unmistakable. The three C’s mean that you need a design that grabs people’s attention, a brief message and a clear call to action. For B2C ads, you might have to display your product. You could still do this and still keep it minimal. The trick is to make use of a high res image that doesn’t overshadow your message or CTA. 

 Custom Images and Graphics: You should not use images to simply fill up space or to think that you are supposed to have images in your display ad. Images are essential in marketing. People are more likely to remember information when they see it rather than hear it. Images communicate valuable information. It speaks on why they are important in marketing. Images serve their purpose. 

Making use of custom imagery in this way is likely to spark the interest of the viewer. You should avoid using stock images. Design is all about creativity. To analyse their success, show off the products or lure people with interesting and unique images. Do not forget to make sure that your CTA and value proposition are at the forefront as you want clicks.